Scary Mommy is one of the largest sources of entertainment and information for millennial moms. I joined Scary Mommy as a motion designer to help build their Snapchat Discover channel from the ground up. We were tasked with creating a distinct design style and voice for the brand that would engage and interact with Snapchat’s demographic.

Since our launch on the platform in February of 2018, Scary Mommy has steadily grown a sizable audience of over 3 million subscribers with an average 1.62 million daily, unique views. Our content and engagement strategy not only allowed us to create a unique voice for the Scary Mommy brand, but also a storytelling and design style that reaches an entirely new and younger audience.

Role

Design, Animation, Art Direction

Studio

Some Spider Studios